Led go-to-market as an early employee with complete ownership over every marketing channel — paid, organic, partnerships, and monetisation experiments.
As the fourth hire at Zoog — a kids streaming platform — I had full ownership of the marketing function from day one. No handbooks, no inherited systems. I built the strategy, the channels, the experiments, and the reporting infrastructure simultaneously.
Growth came from a combination of paid acquisition, organic content, and aggressive monetisation experimentation — testing referral mechanics, onboarding sequences, and paywall design. The 11% paid CVR was the product of dozens of iterations, not a single insight.