End-to-end ownership of an AI coaching program: from zero to a live revenue-generating funnel across every channel.
WeConquerMedia brought me in to lead the full launch of an AI Coaching Academy program — a client-facing product in a market flooded with noise. The challenge wasn't the technology. It was positioning, funnel architecture, and making every touchpoint earn trust before asking for a commitment.
I owned every layer: market research, positioning, website copywriting and build, email sequence design, webinar scripting and hosting, advertising creative and targeting, and post-launch analytics. Nothing was handed off — I was the team.
The AI coaching space is high-noise, high-skepticism. I led with education — positioning the program around practical outcomes, not hype. The webinar became the anchor of the funnel: a live trust event that moved prospects from aware to enrolled in a single session.
Email automations were segmented by intent signal, not just time. Ad creative was built around proof and specificity. Every element spoke the same language — and reinforced the same promise.