Headed performance marketing and PLG, then scaled a 7-figure B2B pipeline — and secured a $400K enterprise partnership.
Smiler had a B2C top-of-funnel that was leaking. High CPL, low activation, inconsistent creative. At the same time, there was an untapped B2B opportunity — enterprise photography partnerships — that had never been pursued systematically.
I took ownership of both tracks simultaneously. B2C through data-led creative production, landing page optimisation, and tailored onboarding sequences. B2B through GTM strategy, sales collaboration, and enablement materials that gave the sales team leverage they'd never had.